As innovation and passion converged at this summer's Philippine Game Development Expo (PGDX 2025), Musso, the global leader in ergonomic gaming chairs, once again redefined gaming comfort with its groundbreaking designs. This premier Asian gaming event was grandly held from July 25-27 at Manila's SMX Convention Center, gathering top game developers, professional esports players, and tech enthusiasts from around the world.
Through its strategic partnership with Mineski Global, Musso created an immersive exhibition space featuring meticulously designed experience zones, innovative product displays, and engaging interactive activities. The brand not only showcased its latest flagship product lineup in full dimension but also successfully established a vital platform connecting with gaming enthusiasts.
With its exceptional product performance and innovative presentation, Musso became the undisputed spotlight of the event. This successful showcase further solidified its leadership in Southeast Asia's gaming peripherals market and laid a solid foundation for deepening its development in the Philippine market.
Highlights of Musso’s Participation
Exhibited Models
At this exhibition, Musso showcased two flagship products: the X700 Ergonomic Chair and the 460A Gaming Chair, each representing the pinnacle of its category.
X700 Ergonomic Chair — a professional-grade ergonomic chair featuring:
6D Armrest System for all-around support
Adjustable Back Height to fit users of different statures
Dynamic Lumbar Support System for precise lower back support
Upgraded HITEX High-Elastic Pressure Relief Mesh for all-day comfort without fatigue
460A Gaming Chair — embodying true professional gaming DNA with:
Seat design and dimensions offering enhanced wrap-around comfort, balancing coziness and durability
4D Adjustable Armrests to suit any gaming posture
90°–160° Recline for seamless switching between work, gaming, and rest modes
Reinforced metal frame with a load capacity of up to 150 kg
Offline Brand Integration
Musso’s chairs were strategically placed in high-traffic areas, including the Tekken 8 tournament and karaoke zones, where attendees experienced their comfort and durability firsthand. The chairs became a focal point, drawing long queues and positive feedback from participants.
KOL Content Zone
A dedicated space allowed Musso’s Key Opinion Leaders (KOLs) to create engaging content, interact with fans, and highlight the chairs’ features, amplifying reach both on-site and online.
Social Media Buzz
As part of a giveaway campaign, attendees shared their Musso experiences online, generating thousands of impressions. Social media metrics showed high engagement, with cross-platform interactions exceeding 19,000 in a single day.
Booth Foot Traffic
Over the three-day event, Musso’s booth welcomed a total of 6,300 visitors, accounting for 22.4% of PGDX’s total foot traffic. The third day saw the highest turnout with 3,200 visitors, driven mainly by the weekend peak, finals events, and special promotions.
Customer Feedback
At the event, many attendees expressed immediate purchase intentions on-site, with numerous clients directly contacting the official WhatsApp for bulk order negotiations due to their trust in the brand. Additionally, the brochures distributed at the venue and the Viber group established afterward laid a solid foundation for continued engagement and sales post-event.
Looking Ahead
Building on the positive market response so far, Musso will continue to upgrade its strategic approach. The brand plans to participate in more high-profile offline exhibitions and premier esports tournaments to further expand its industry influence and strengthen connections with gamers and professional players. These initiatives will help Musso continuously enhance its brand presence
About Musso
As a global innovator in the esports equipment industry, Musso is committed to driving product development through technological innovation and centering design around user experience. Since its inception, Musso has focused on creating high-performance chairs that adapt to various spaces and usage scenarios, combining cutting-edge technology with ergonomic design. Its product lineup spans professional esports, casual entertainment, and office health sectors.
Through deep collaborations with premier esports tournaments and professional teams, alongside continuous product innovation, Musso is redefining the standards that balance lifestyle experience with aesthetic ambiance. Looking ahead, Musso will uphold its brand philosophy by pursuing more strategic partnerships and community-driven initiatives, continuously enhancing product performance and user experience. This commitment aims to deliver more comfortable, smarter, and highly personalized esports lifestyle solutions for gamers worldwide, thereby driving the sustainable growth of the entire gaming ecosystem.
